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Format: Ljudbok
Filformat: MP3 (0.0 MB)
Nedladdning: Kan laddas ned under 24 månader, dock max 6 gånger.
Språk: Engelska
Inläsare: Seth Godin
Utgivningsdatum: 2001-03-01
Förlag: Simon & Schuster Audio
ISBN: 9780743561181

Unleashing the Idea Virus Ljudbok

Name: Unleashing the Idea Virus
Price: 222.00 SEK
Availability: InStock
Author: Seth Godin
ISBN: 9780743561181

av Seth Godin

Ljudbok, Engelska, 2001-03-01

222

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Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus.In Unleashing the Ideavirus, Godin examines how companies like Napster and Hotmail have successfuly launched ideaviruses. He offers a recipe for creating your own ideavirus, and shows how businesses can use ideavirus marketing to succeed in a world that doesn't want to hear it anymore from traditional marketers.

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